New Zealand Tourism Marketing at its best

Tourism marketing has always interested me especially when it comes to slogans.

NZ Tourism uses 100% Pure to play on our clean and green image which wasn't quite as controversial as Australia asking  "Where the bloody hell are ya?" and my personal favorite from Bangladesh's tourist authority "Come to Bangladesh before the tourists" but really it's our NZ cities that entertain me the most.
Hamilton's slogan "where it's happening" (which is the first thing you see as you drive in) might be a slight overstatement (I can say that as I live there), but there are a number of slogans that tell you exactly what you can expect like Auckland  "City of Sails", "Hawkes Bay Wine Country" or even T"aranaki Real People, Special Place" then there are the little gems like the one I read an article about today.

Surprisingly Dunedin has decided to change their slogan  "I am Dunedin" I can't understand why surely with that slogan the tourists must be flocking in their direction!

Now of course the Sir George Seymour College has a campus in Dunedin, and we feel an obligation to help out here.

So I open this up to you, the Dunedin City Council is asking for ideas lets see what we can come up with.

Posted via email from Sir’s posterous